To build long term wealth if you have a business, then you should be busy gathering lifetime customers, people who will be always buying from you from time to time. It is the real foundation of wealth in enterprises. Repeat customers is the key to growing a business. It is easier to offer an existing customer a new product or service than gaining a new customer. It would be profitable for you if you just offer a related product to your existing customer. One clear benefit of this is that least resistance would be encountered, the customer will readily buy from you especially if she trusts you.
Getting lifetime customers also means building relationships and gaining trust. If you truly care about your customers, they will increase and buy again and again from you.
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